Something is not quite right here… Can you spot what it is?

Answer: The sliding lever is in the up position while the toasty holders are sitting comfortably down in the body of the toaster.

Interestingly, this is not a photoshop issue, ie the picture has not been touched up or anything like that. This is actually the way the toaster is, ie: it does not have a pop-up mechanism! I know this to be true because we have one, and without those basket things you can’t actually get bread out of it!

The funny thing is, the manual that comes with the thing mentions a "bread-carriage" component, and the sliding switch is clearly spring-loaded and pretty similar to what you would find on one of those new-fangled pop-up toasters. So our best guess is that there was a major screw-up in the manufacturing process, and in true "Arthur Daley" fashion the distributors have decided to go on and sell the thing anyway, describing the remnant of the disfunctional pop-up mechanism as a "convenient sliding switch"

[kudos to Jo for spotting this detail in the catalog photo]